WHAT TO WRITE
IN ONLINE AUCTION
DESCRIPTIONS

I know…
We just explained the importance of getting the best pictures for your listings (July2024).

But, believe it or not, bidders still want to read a COMPLETE item description.

Think of it his way.
The more information you provide on the auction listing, the less questions you will get called and emailed about.

Title Lines:
(Highlighted in Yellow)

Create a short descriptive title for the item. This, along with the main picture, is what the bidders will see first.

FOR VEHICLES:
This should always be at least the Year, Make and Model.

We also encourage sellers to show the key status along with the starting condition (if known). Plus, if the vehicle is NON-REPAIRABLE / FOR PARTS ONLY, we also like the bidders to see that info at first glance.

FOR MISCELLANEOUS:
If the lot consists of just one item, provide the brand and what it is exactly. For Example, a good title for an individual misc item would be: Brother MX-350B Laser Printer

If you are selling a group of items in the lot, provide quantites or approximates along with what it is. A good example would be: (12) Guest Chairs & (12) Desks

Long Descriptions:
(Highlighted in Yellow)

Long descriptions should be as informative as possible and build on the info provided in the title line.

FOR VEHICLES & EQUIPMENT:
Year, Make, Model & Body Style
VIN or Serial Number
Engine & Transmission Type
Working Condition (if known)
Full Disclosure of Issues
Meter Reading (Miles or Hours)
Type of Documents (ASR, Title, Storage Lien)
Title Type (Salvage, Rebuilt Salvage, Non-Repairable)
Plus - Any other features that make it marketable

FOR MISCELLANEOUS:
Brand & What it is
Model (if known)
Quantity of Items or Pallets
Serial Number
Working Condition
Full Disclosure of Issues