09/04/15 - Seller's Tip
Writing Online Auction Descriptions that Sell
There is nothing more frustrating to a buyer than having to wade through auction listings where there is no or little information available. How can they possibly weigh the item's value without knowing exactly what is being offered?
Separate your auction listings from other sellers by taking the time to detail the key points about YOUR particular items. Be clear, concise and straightforward in your description and state the facts.
For Vehicles & Equipment include Year, Make, Model, Color, Current running condition, Engine type, Transmission type, Current odometer reading, VIN number, Type of title paperwork, Key information. AND, Don't forget to include any known issues.
For other surplus items include: Quantity of items in the lot (if more than 1), What the lot includes and any Make, Model, Color, Size/Dimensions, Type of construction material (Wood, Metal, Plastic, etc..), and current working condition that is known.
Avoid using vague cop-out phrases such as "As Pictured", "As Shown", "Assorted" and "Miscellaneous". These types of phrases do not add any value to the item being sold and are pointless.
Avoid subjective phrases such as "Very Nice" or "Excellent Condition" rather than providing accurate factual information. Remember, what one person thinks is nice or excellent, may not be to someone else.
Avoid relying on the pictures alone.
Don't be lazy either. Copying and pasting a generic description off of the manufacturers' website is also not the best avenue to go. Too much information is also not a good thing. Who has time to read all of 10 paragraphs from another website.
Most of all...
Stand behind the information provided on the listing.